I help marketing teams understand how AI changes search, advertising and brand choice.
My talks connect twenty years in search marketing with practical decisions for brands and agencies.
2 October 2026, 14:00 to 15:00 CEST. Online.
How ChatGPT Ads works, what early campaigns show, and what marketers can prepare now.
View the Emerce Academy session
7 October 2026, 10:00 to 11:00 CEST. Online via Zoom.
A practical introduction to ChatGPT Ads, with a focus on opportunities, targeting and creative choices.
29 October 2026. Three hours.
A hands-on session on ChatGPT Ads. Participants leave with their own campaign plan.
Read about both Emerce sessions
October and November 2026. Online, free.
A series of webinars on AI search. The third session is a full ChatGPT Ads masterclass.
Keynotes of 20 to 45 minutes, workshops, panel moderation, interviews and conference hosting.
I speak in Dutch and English. Spanish is available on request. I am based in Hilversum and travel across Europe.
Previous events include SMX Munich, Emerce eDay, Digital Marketing Live, WebWinkel Vakdagen, Shopping Today and NIMA Marketing Day.
In 2026, I spoke at Whello's The AI Shopper event.
At DMEXCO 2026 in Cologne, I gave the masterclass Bridging GEO and ChatGPT Ads on stage MC7E, fully booked with more than 100 people. Watch the masterclass.
Send me your event date, audience, location and preferred topic. I can suggest a suitable format.